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- Took phone 75 years to reach 50 million people. Radio 38. TV 13. Internet 4. Facebook 3.5. Angry Birds 35 days
- 25% of people (18-44) state they can’t remember last time smartphone wasn’t with them
- Social Media = form of electronic communication which users create online communities to share information and other content
- Today avg user spends 2hrs16min on SM each day
- 42% use SM to stay in touch with friends, 39% use to access news, 39% use to fill spare time
- **Shifted power from business to the consumer
- User Generated Content (UGC) = any digital content produced/shared by end users of online service/website
- Users trust content from peers than any other form of communication
- Mobile + Internet has overtaken tv as largest advertising medium
- Social Media Metrics:
- Call to Action (CTA): attempts to persuade person to perform desired action
- Cost per Thousand (CPM): cost to reach 1,000 people
- Clicks: how many times a person clicked on post
- URL Click: how many times person clicked on a Call to Action URL
- Engagements: how many times person interacted with your content (comments/shares/clicks)
- Engagement Rate: % of brand’s audience that has engaged with their content (# of engagements/total reach)
- Followers: total number of people who have followed/liked social media account
- Impressions: # of times brand’s content was delivered to someone’s feed. If person views post 5 times = 5 impressions
- Mentions: # of times person or business tags business in social media post
- Reach: total # of unique people who seen brands content, person views post 5 times; reach = 1 person
- Social Media Return on Investment:
- Shifted the way consumers buy
- Search engines, social networks, consumer reviews = top 3 research channels
